News Release Guidelines
Information regarding DePauw University School of Music faculty, staff, students, ensembles, guest artists and upcoming events should be submitted directly to the Coordinator for Music Marketing and Publications so that news releases can be considered for posting on the University website and for placement in the appropriate news media.
Content for news releases announcing and describing an event (concert, recital, lecture, master class, etc.) must be submitted at least two weeks prior to the starting date of the event. Press releases cannot solely be an announcement of a concert. Contextual information of interest about the event and the music to be performed is essential to attracting audiences.
Faculty sponsors and ensemble directors are responsible for also providing information needed for preparing news releases for invited guests when submitting their concert materials.
Publicity information for DePauw-sponsored performances should be sent at the same time as materials for printed concert programs.
News releases announcing competition results or awards should be submitted to the Marketing Coordinator immediately after the results are posted or the award is given. Press releases of this type should be submitted no later than one week after the event.
No news releases will be circulated for individual student performances, including, but not limited to, student recital hours, junior and/or senior degree or elective recitals.
Press release information should be prepared as a Microsoft Word document and submitted electronically, via email, to the Coordinator for Music Marketing and Publications in order to ensure accuracy, expedite editing and enhance the efficiency of the process.
Marking emails with attached news releases clearly with the words “News Release” in the subject line, to indicate that the email is time-sensitive and to allow ample opportunity for tasks to be completed before the starting date of the publicized event, is also helpful.
Late submissions of the information required for news releases (listed below) will not be accepted. Therefore, submissions that do not observe these guidelines will not be released.
The DePauw University Executive Director of Media Relations will make final determinations regarding usage and placement of press releases.
When submitting news releases, the following should be included:
- Event date, time and location;
- Proper names of individuals participating in the event;
- Concert or recital repertoire;
- Descriptive information of interest about the event;
- Quotes from key organizers or participants (if appropriate);
- Links to additional information (if relevant); and
- Image files intended to accompany the news release (300 dpi required for print media).